Google Search Ads Fundamentals

FREE
Online
At your pace

The Google search ads fundamentals course is ideal for complete beginners.

The course covers the basics of google search ads. The course focuses on setting up and organising your Google Ads account. The course also delves into campaign creation along with the bidding strategies that can be used in optimisation process in order to maximize performance.

The course covers everything you need to know to get started with Google search ads and generate more traffic for your website.

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What the Course Covers

We break down the secrets of Google search ads into small chunks to easily digest and apply what you learn. This course is for absolute beginners and covers how to set up and use Google search ad campaigns to generate more traffic for your website.

Types of Ads

You will learn the various types of ads that can be used for your campaign and which is best suited for your objectives.

Technicals

You will gain an understanding of the terms referring to the various aspects of Google search ads in addition to conversion tracking remarketing lists.

Campaign Setup

Learn how to create Google search ad campaigns along with the campaign settings that determine its success.

Targeting

Learn about the various targeting methods used in order to reach the most suitable audience in your ad campaign.

Optimisation

Become familiar with the different aspects of an ad campaign and the metrics that affect its performance.

Bidding Strategies

Learn how to implement an effective bidding strategy that is focused on meeting your goals and get the most out of your campaign.

Extensions

Gain familiarity with a wide range of extensions that provide your ads with more prominence in search results by making them more appealing through the inclusion of additional information.

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Course Authors

Ajay Chavda

Co-Founder Of Weboptimizers & Zen Academy

Ajay Chavda is the co-founder of Weboptimizers, a digital agency which has helped grow countless companies like Luna Park, Melbourne Central, Lombard, Linen House, Novotel & hundreds of other Australian brands. Ajay has also worked closely with Google on numerous projects including UX/UI projects, Audience research & Ads Interface change. Ajay has managed and supervised over $50Million in ad spend over 10 years. Ajay is also rated on hackerone and recognised by companies like Slack, Servicenow, Salesforce, Zendesk, UBNT, Shopify and many others.

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Work with some of the best growth marketers in Australia to improve your odds of getting placed in marketing.

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