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Landing Pages That Convert

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  • At your pace

Take the landing pages course and up-skill yourself.
This course is ideal for complete beginners.

The purpose of this course is to teach you how to think about designing your landing pages. It covers a lot of practical instructions that professional people in the industry use on a day to day basis.

The course focuses predominantly on practical instructions. It explains core concepts and dives into implementation of strategies.

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Landing Pages Funnel

What the Course Covers

Leverage our experience and break down the secrets of landing pages into small chunks
to easily digest and apply what you learn to any digital strategy.

Understand The Funnel

Understand and use the data generated from the funnel and drive the marketing in the right direction.

 

Acquisition Strategy

A large part of growth marketer’s work is rooted in gaining the most cost-effective acquisitions. Learn to treat growth marketing as your sales team.

Value Proposition

Learn how to derive the value proposition for your business.

 

Competitive Audits

Perform the world’s best competitive audits to present to HIPPO ( Highest paid person in the organisation )

Anatomy of a landing page

In order to outperform your competitors, you will need to understand the fundamentals of what make a good landing page.

 

Landing Page Copy

The landing pages convey the problem your organisation tackles and the solution it offers.

Features & Benefits

If your product has a feature that doesn’t translate to value for the customer, it is characterised as a vanity feature.

 

Landing Page Checklist & Templates

Get access to a agency landing page checklist & other templates.

Course Authors

Ajay Chavda

Co-Founder Of Weboptimizers & Zen Academy

Ajay Chavda is the co-founder of Weboptimizers, a digital agency which has helped grow countless companies like Luna Park, Melbourne Central, Lombard, Linen House, Novotel & hundreds of other Australian brands. Ajay has also worked closely with Google on numerous projects including UX/UI projects, Audience research & Ads Interface change. Ajay has managed and supervised over $50Million in ad spend over 10 years. Ajay is also rated on hackerone and recognised by companies like Slack, Servicenow, Salesforce, Zendesk, UBNT, Shopify and many others.

The ZEN Experience

We are the team behind the renowned marketing agency Weboptimizers.We have grown the likes of Luna Park, Melbourne Central, Novotel, M-City & countless other name brands. Our campus houses a digital agency so you will meet a lot of professionals in this field and explore exciting career pathways.

World-class instructors

Learn from teachers who have hacked Salesforce, Slack & UBNT and who are managing digital marketing agencies in Australia.

Learn cutting-edge techniques

You will learn technologies and tools that are used to craft world class strategies for some amazing brands in Australia from the best growth hackers in the industry.

Work with the experts

You will have access to break out areas where you will meet professionals who work in digital marketing in our agency.

  • Level 5, 100 Albert Road, South Melbourne,
    Australia
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