LinkedIn Ads

FREE
Online
At your pace

The LinkedIn ads course is ideal for complete beginners.

The course covers the basics of LinkedIn advertising. It focuses on lead generation process through gated content and LinkedIn’s built in forms. It dives into campaign creation as well as what you need to run a successful ad campaign and generate leads. It also shows the account setup process to run retargeting campaigns.

LinkedIn advertising course covers everything you need to know to get started on a lead generation campaign via gated content.

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What the Course Covers

We break down the secrets of LinkedIn advertising into small chunks to easily digest and apply what you learn to any digital strategy. This course is for absolute beginners and covers how to build an effective LinkedIn campaign and apply advanced marketing strategies.

Campaign Creation

You will learn the key elements for creating an effective LinkedIn ad campaign.

Targeting

You will learn the different attributes you can use in order to define and reach the most suitable audience in your ad campaign.

Insight Tag

You will learn how to setup the LinkedIn insight tag properly including turning on the first-party cookies.

Audiences

You will learn how to setup audiences and setup your first matched audience for retargeting.

Copy & Creatives

Gain a clear understanding of what constitutes an effective ad copy for your campaign which achieves the results you’re aiming for.

Budget & Schedules

Learn how to calculate the best ad budget for your campaign along with the schedule that will make the most out of the chosen budget.

Lead Gen Forms

Learn how to improve user conversion rates by making use of lead gen forms and the benefits they bring to your campaign.

Retargeting

You will learn about using retargeting to increase brand awareness as well as reaching interested prospects to generate more sales in your digital marketing strategy.

Best Practices

Gain insight into a variety of best practices that will aid you in running a successful ad campaign and drive more leads.

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Course Authors

Ajay Chavda

Co-Founder Of Weboptimizers & Zen Academy

Ajay Chavda is the co-founder of Weboptimizers, a digital agency which has helped grow countless companies like Luna Park, Melbourne Central, Lombard, Linen House, Novotel & hundreds of other Australian brands. Ajay has also worked closely with Google on numerous projects including UX/UI projects, Audience research & Ads Interface change. Ajay has managed and supervised over $50Million in ad spend over 10 years. Ajay is also rated on hackerone and recognised by companies like Slack, Servicenow, Salesforce, Zendesk, UBNT, Shopify and many others.

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Work with some of the best growth marketers in Australia to improve your odds of getting placed in marketing.

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